Social Media–Driven Daily Curation
Overview
"Rubie" is an AI-powered bookmark for social media. It aims to help users make the content they save while browsing social media more meaningful and easier to use.
Role & Focused Discipline
Solo Project: UX Strategy, UX/UI Design, Prototyping
Duration
4 months
September - December, 2025
Advisor
Brian Boyl
Director of Interaction Design
CONTEXT
What to do? What to eat?
Social media is the default source of daily inspiration.
For Gen Z, Social media is Not just a platform for communication — it’s an active space for discovering real-time, trend-driven information through people.
PROBLEM
Gen Z saves content for later, but most of it is rarely used and eventually forgotten.
According to an online survey of 102 Gen Z participants conducted on October 3–4, 2025, 77% of respondents reported using less than 25% of the information they saved.
MARKET ANALYSIS
Without curation, bookmarks become cluttered and difficult to use
When revisiting bookmarks, users seek the information embedded in the content—such as recipes, ingredients, or café details. However, current bookmark systems simply store posts as-is.
SOLUTION
UX Structure
❇ AI Search
Quickly retrieves the most relevant saved content when users have a clear goal. Reduces friction by matching intent with precise results.
❇ Multiple options
Presents multiple relevant saved items in a comparable format. Supports informed decision-making through structured comparison.
❇ Exploratory browsing
Surfaces saved content without requiring a specific query. Encourages rediscovery and open-ended exploration.
Hi-Fi Design & Interactions
01
01
Adjust AI Algorithm
Choose whether you want to search within your saved data or across general results.
01
02
Ask AI
Get Inspiration
Tap the navigation button at the bottom of the bookmarks tab to enter Rubie AI.
01
03
Check Social Posts
Tap the navigation button at the bottom of the bookmarks tab to enter Rubie AI.
What I've Learned
Designing Within Business & Resource Constraints
In developing solutions, I faced constraints such as implementation feasibility and differentiation from competitors. I learned what kind of constraints exits and how to minimize resource use while ensuring that essential features aligned with the long-term mission and brand differentiation.
Designing the Ecosystem of Family Apps
Our app was closely linked with parent and sibling apps, meaning one feature could affect the others. I designed with user segmentation in mind and considered cross-app impacts, realizing the importance of understanding the overall ecosystem of functions and users.
Different User Traits Across Countries